Pine Park Health Mobile App Privacy Policy

(Effective December, 2023)

Pine Park Health Mobile Application Privacy Policy

1. Who We Are

Pine Park Health is a value-based primary care practice that works with senior living communities to achieve better health outcomes for patients. Pine Park Health employs geriatric-focused physicians, nurse practitioners, physician associates, and other clinical and non-clinical professionals to deliver medical care to patients in their home.

2. Scope of Policy

This Privacy Policy explains how Pine Park Health Management, Inc., and its affiliates (“Pine Park Health,” "we," “our,” "us") collect, use, and share information collected through our technology, applications, platforms, websites, content, products, and services (the "Services"). This Privacy Policy applies generally to the information We collect about You as a: consumer; another person for whom You have the legal authority to represent, such as Your family member, friend, or client; Senior Living Professional; other employee; or partner (collectively “You,” “Your”).

If your data is collected, used, or shared in connection with your status as an employee, Your use and access to Services are subject to the terms of the offer letter which you signed at hire and all employment policies, procedures, handbooks, rules, agreement(s) and written requirements, which will control in the event of any conflict.

Patient health information is subject to the linked Notice of Privacy Practices.

This Privacy Policy does not apply to any protected health information covered by the Health Insurance Portability and Privacy Act (“HIPAA”), and its implementing regulations.

3. Policy Updates

This Privacy Policy may change from time to time. This Privacy Statement is in effect as of the date above. If we change this policy, we will post the revised version here and change the “effective date” to show the date from which the new policy will apply. We may also contact You directly where we deem appropriate to do so under applicable law. If you object to any changes, you must cease using the Services immediately. We encourage You to check here regularly for the most up-to-date version.

4. Consent

By utilizing our Services or providing information about You, You acknowledge and consent to the terms of this privacy policy. You agree not to provide us with information about any other person unless You have that person’s consent or other legal authority.

Your telephone communications with Us may be recorded or monitored for quality control purposes. By communicating with Us in this manner, You expressly consent to the recording for such purposes.

By providing Us with Your contact information, such as email or telephone number, You agree to be contacted by Us and by the providers we have contracted with to contact You on our behalf.

You agree to be contacted by telephone call or text message at the telephone number You provided using automatic telephone dialing systems, even if You previously registered on a Do Not Call registry. Your consent is not a condition of purchase.

5. Cookies

Cookies are used:

• to make our Services function properly;
• to provide a secure browsing experience during your use of our Services;
• to support our marketing campaigns, including to measure how you interact with our marketing campaigns;
• to help us improve our Services; and
• to remember your preferences for your convenience.

Types of Cookies on Our Services

We use the following types of cookies on our Services:

• Strictly Necessary Cookies - These cookies are essential because they enable you to use our Services. For example, strictly necessary cookies allow you to access secure areas on our Services. Without these cookies, Services cannot be provided. These cookies do not gather information about you for marketing purposes. This category of cookies is essential for our Services to work and they cannot be disabled.
• Functional Cookies - We use functional cookies to remember your choices so we can tailor our Services to provide you with enhanced features and personalized content. For example, these cookies can be used to remember your name and location. We do not use functional cookies to target you with online marketing. While these cookies can be disabled, this may result in less functionality during your use of our Services.
• Performance or Analytics Cookies - These cookies collect passive information about how you use our Services, including webpages you visit and links you click. We use the information collected by such cookies to understand our users better and to improve and optimize our Services. We do not use these cookies to target you with online marketing. You can disable these cookies.
• Social Media Cookies - These cookies are set by a range of social media services that we have added to the site to enable You to share our content with Your friends and networks. They are capable of tracking Your browser across other sites and building up a profile of Your interests. This may impact the content and messages You see on other websites You visit. If You do not allow these cookies You may not be able to use or see these sharing tools.
• Third-Party Cookies - These are cookies that are provided by third-party service providers and belong in one of the cookie categories described above. These third-party providers process your Personal Information on our behalf pursuant to our instructions and obligations consistent with this Policy.

How to Manage Cookies

Depending on whether you would like to manage a first-party or third-party cookie, you will need to take the following steps:

• First-Party Cookies - If you prefer not to receive cookies while browsing our website, you can set your browser to warn you before accepting cookies and refuse the cookie when your browser alerts you to its presence. You can also refuse all cookies by changing the settings in your browser. You do not need to have cookies turned on to use and navigate through many parts of our website, although if you block or disable the cookie functions, you may not be able to access all portions or features of the website and the Services. Please follow instructions provided by your browser to disable first-party cookies. You can find more information about how to change your browser cookie settings here.
• Third-Party Cookies - Some third-party services providers that we engage (including third-party advertisers) may also place their own cookies on your device. Note that this Policy covers only our use of cookies and does not include use of cookies by such third parties.

Web Beacons

Web Beacons, also known as web bugs, pixel tags or clear GIFs, are tiny graphics with a unique identifier that may be included on our website to deliver or communicate with cookies, track and measure the performance of our website and Services, monitor how many web visitors we have, and to monitor the effectiveness of our advertising.

Analytics Technologies

Users of our Services who have JavaScript enabled are tracked using analytics technologies, including Google Analytics. Unless the Analytics feature is blocked, it collects the following types of information from the user: type of user agent (web browser) used, software manufacturer and version number; type of operating system; network location and IP address; country, city, state, region, county, or any other geographic data; hostname; bandwidth (internet connection speed); time of visit; pages visited; time spent on each page of the website; referring site statistics; the website (URL) the user came through in order to arrive at our website; search engine query used. The data collected by the analytics technology is primarily used to optimize the Service experience for our users.

Data We Collect

There are four main ways we collect personal information:

1. Data You Provide: Data You provide to Us;
2. Automated Data: Data collected through electronic/automated means;
3. Partner Data: Data we are authorized to access as a senior living partner;
4. Other Data Sources: Data from other sources (such as our service providers or public sources).

6. Data You Provide

We collect data You provide to Us when You use our Services, including, but not limited to, communicating with Us over the telephone, through our mobile application(s), email, SMS, or completing a website form. This includes personal information, which identifies, (whether directly or indirectly), a particular individual. Personal information You provide includes the types of data listed below (with examples).

1. Identifiers: name, postal address, phone number, or email address.
2. Customer Personal information under California. Civ. Code 1798.80(e): name, physical characteristics or description, address, telephone number, medical information, or health insurance information.
3. Personal characteristics of protected classes: Age, gender and other information You choose to provide, such as marital status, medical condition, physical or mental disability.
4. Commercial information: Records of products or services purchased, obtained, or considered, insurance payor sources and benefits, private payment sources and budgets, or government payment sources and benefits information (Medicaid, Veteran’s Benefits, etc.).
5. Financial Information: Banking information, account numbers, routing numbers, revenue, payments, invoices, expenses.
6. Profile: Profile reflecting a person's preferences, characteristics, predispositions, behavior, attitudes, abilities, engagement, skill and business acumen, referral source(s), schedule preferences, orientations and training completed, family, friends, relationships, habits, behaviors, opinions, feedback, living environment and conditions, service and customer service records, and inferences made from this data.
7. Professional or employment-related information: We may receive employment-related information, including: current and past employer name, positions held, physical demands of positions held, and wage information; availability of reliable transportation; recruitment information, qualifications, references, information contained in Your resume/CV/cover letter or as part of application process; employment data such as dates of service, promotions, leaves, date of death; location of employment and workplace, job titles, work history, experience working with specific health conditions, work hours, licensure and certification, professional memberships; termination records, correspondence between us and You; Your membership in public service, including military; and performance record, compensation history, disciplinary and grievance information.
8. Sensitive Personal Information: Information that reveals: a social security, driver’s license, state identification card, or passport number; a racial or ethnic origin, religious or philosophical beliefs, or union membership; information collected and analyzed concerning a consumer’s health; the contents of mail, email, and text messages.
9. Website/Application interaction or similar network activity: information You provide Us in our website contact forms, applications or through any chat functionality.
10. Biometric Information: Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as body temperature, fingerprints, faceprints, and voiceprints.
11. Sensory data: Audio or similar information, such as recording phone calls for quality assurance.
12. Health & Physical Characteristics: medical conditions, diagnosis, care needs, and other similar information You provide. In the case of injury, illness, or potential disability we may also collect doctor’s notes and assessments, work status reports, or other medical information to clear you for work or arrange alternative work.

7. Data Use

For each type of data we collect, we use such Personal Information for the business purposes set forth below:

1. Communicating with You
2. Verify and enhance quality of products and Services
3. Administration of our business
4. Anonymizing Your data for further internal and external use in a manner that does not identify You
5. Enhancing security and preventing fraud or illegal activity
6. Verification and onboarding of new employees
7. Performing our contractual duties and obligations or entering into an agreement
8. Ensuring compliance with legal obligations
9. Facilitation of online or platform interactions
10. Consumer engagement & customer service
11. Identifying and testing business innovations
12. Market research
13. Providing educational resources/ learning management
14. Advertising/marketing for employment, recruitment, products and Services

Use of data for advertising/marketing of our products and Services may also be a commercial purpose for which You may have the right and ability to opt-out.

We may use the information we collect about You in other ways, which we will tell You about at the time we collect it or before we begin using it for those other purposes. In certain instances You will have an opportunity to limit our uses at the time Your Personal Information is collected.

You may also have the right to request deletion of Your data, depending upon Your state of residence, as provided below.

We will retain and use Your Personal Information for as long as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. Once data is aggregated, de-identified, or anonymized, it may be retained for a longer period as permitted by law.

8. Data Sharing

We may share information for the purposes described above under “Data Use,” with third-parties as follows:

1. Partners, Subsidiaries and Affiliated Medical Agencies: We may share Personal Information with our partners and affiliates such as physical therapy, home health, or hospice companies to provide you with clinical services.
2. Service Providers: We may share Personal Information with service providers to facilitate our business purposes, as identified above in “Data Use.”
3. Legal Purposes, Authorities, Officials and Courts: We may disclose Personal Information where we believe it is necessary to comply with the law.
4. Business Transfers: We may disclose Personal Information as part of any merger, acquisition, or other business transaction.
5. Upon Your request.

9. Links to Other Websites and Social Media

Our Site may offer links to websites that are not run by us but by third parties. If You visit one of these linked websites, Any information You give to those organizations is subject to their privacy policy, terms and conditions, and other policies.

10. Contact Information

If You have any questions about this Privacy Policy, the practices of the Site, or Your dealings with the Site, please contact us via the following methods:

Pine Park Health Management, Inc. Attn: Privacy Team 1144 65th Street, Suite F Oakland, CA 94608

Toll-free: 1-888-512-1208

We will not retaliate against any person for filing a privacy complaint. Your privacy and confidence in our abilities is of utmost importance to us.